magichollow was one of our first merchants to trial POLi in their Shopify store. Their target demographic are teenagers in the 14 – 18 year age bracket many of whom do not have a credit or debit card. This meant they had to manually reconcile most of their online sales payments, which was time consuming yet vital to their business model.
So, using POLi as a payment option in their store was an absolute no-brainer that has saved them time, money and offers their customers a better checkout experience.
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Read magichollow's story told by its founder, Laura.
Online vintage magic was born in 2012
I started selling vintage clothing when I was 14 on trademe as a way of earning pocket money. After working in minimum wage office jobs and studying a communications degree that I was not interested in, I realised that there wasn’t much point continuing to be uninspired by what I did. So in January 2012 I started magichollow, an online vintage clothing store specialising in on-trend, unique products.
"I'm Laura. I hand curate every single item you see on magichollow. I will literally search anywhere for the coolest, most unique vintage and it all ends up here. I have the best job ever."
Laura, Owner & Founder, magichollow
Meteoric rise on Facebook
I started magichollow on Facebook and we grew through word of mouth and advertising for 2 years. We garnered over 14,000 likes on Facebook and built up a wickedly loyal base. Our customers were predominately in the 14-18 age bracket looking for the kind of fashion that wasn't readily available in NZ.
The move to Shopify
When we first started out on Facebook, customers would comment “sold” on the photo of an item they wanted to buy. They would leave their email address which I would respond to with t&c’s and also my bank account details. However, there was a major problem with this payment system. Customers would often comment "sold" on something but then not get back to us. This left the product unavailable for a period of time when other potential customers could buy it. And even when customers did follow through on the purchase, I still had to go backwards and forwards into my Internet Banking to check when the payment had been made.
This was creating a loss in revenue, confusion for our customers and drowning me in paperwork! Something had to be done.
So, I decided to research ecommerce website solutions. And, because many of our customers did not own a credit card, I knew that having a bank deposit feature was hugely important for the transition of our customers from Facebook.
How POLi helped
One weekend, when paying for the Northern Gateway toll, I saw the option to pay via Internet Banking using POLi. This excited me as I knew this was the payment solution I was looking for. I sent POLi an email the next day and immediately had a response explaining how the system worked and that a plugin-in for Shopify was in the making.
The timing worked out perfectly as the beta testing for POLi became available just as we were planning to launch the website. Creating a seamless transition of payment methods for our current customers was hugely important and POLi made that happen.
POLi is great because it means no one misses out. It's extremely easy to use and our customers have had no problem figuring out how complete the transaction on their own.
I feel confident that the option to have POLi on our website makes us different from our competitors. I think our customers really respect that we do have that option as well seeing as it was the only way to pay when we were just selling on Facebook.
Right now 20% of our sales are through PoliPay, with more expected as we continue to promote and push customers to use that option.